Stick to the Business Plan

You gotta have a plan. You do. It’s a fact. A lot of people say that plans are overrated, that you can just wing it.

I would ignore those people.

To do anything well and to do anything that succeeds requires meticulous, comprehensive planning. Otherwise you’ll find yourself in the weeds. Spinning your wheels. Or heck, you may never even get started. I think that’s probably the case with 99.99999% of ideas that spring into people’s minds–the thinker never even gets started.

And so when I decided to set out and produce a new TV show, I knew from my many past experiences, that I needed a plan. A master plan. And then when I had my master plan, I knew I had to break it down into many other sub-plans.

So here was my business plan for Yesterland Waltz:

  1. Produce a show. An entire show. Not just a pilot, but 13 complete episodes. I knew that the only way any network would talk to me was if I had an entire series in my back pocket. Trust me, no programming director in America wants to hear from an independent producer, “Well, I have a pilot made. But I can make more.” No. They want content. And they need to know you can deliver. So I produced a show. Check.
  2. Get the show on TV. I know what you’re thinking. You’re thinking, “You have to produce an entire series before you even have a deal with anyone for it to air?” If you’re an indie guy like or if you’re entirely new to the field, the answer is yes.
  3. Get people to watch the show. That is, promote it.
  4. Once you have an established audience and only until you have an audience, try to find sponsors for the show.

In the case of Yesterland Waltz, we largely skipped a step. Or, well, we skipped ahead to a step — step 4. That’s because we were lucky in that we were able to find some really good national brand sponsors — Twigby, Credit Sesame, and TickPick — right out the gate. But here’s the thing — those sponsors are absolutely no good to us until we go back to step 3: Promote.

And that’s what will make or break you in the entertainment world. Promotion. Doesn’t matter what form of entertainment you’re selling — a TV show, a circus, a concert, a pro wrestling event…whatever. Without promotion, nothing will happen. Nothing.

And make no mistake about it, either. Step 3, promotion, is by leaps and bounds the hardest of all the steps. Writing a script? Comparatively child’s play. Shooting scene after scene with exhausted, frustrated actors? Walk in the park. Hundreds of hours in the editing bay? Whistling Dixie.

Nothing, I mean nothing, is more challenging than trying to get people care about an unknown product. Especially if your advertising budget is small.

That’s the topic of my next post — advertising. And how if you’re not careful, you’ll be effectively setting wads of cash on fire.

22 thoughts on “Stick to the Business Plan

  1. My brother suggested I might like this website. He was
    entirely right. This post truly made my day. You cann’t imagine simply how much time I had spent for this info!
    Thanks!

  2. Its such as you read my mind! You appear to understand so much approximately this, like you wrote the ebook in it or something.
    I feel that you simply could do with a few % to force the message
    house a little bit, however other than that, this is great blog.
    A fantastic read. I will certainly be back.

  3. hello there and thank you for your information – I’ve definitely picked up something
    new from right here. I did however expertise some technical issues using this web site, since I experienced
    to reload the site many times previous to I could get it to
    load properly. I had been wondering if your web host
    is OK? Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and can damage your high-quality score if ads and marketing with Adwords.

    Anyway I am adding this RSS to my e-mail and could look out for much more of your respective fascinating content.
    Make sure you update this again very soon.

  4. Howdy! I could have sworn I’ve been to this website before but after checking through
    some of the post I realized it’s new to me. Nonetheless,
    I’m definitely glad I found it and I’ll be book-marking and checking back frequently!

  5. Please let me know if you’re looking for a article author
    for your site. You have some really great articles and I feel I
    would be a good asset. If you ever want to
    take some of the load off, I’d absolutely love to write some content for
    your blog in exchange for a link back to mine. Please send me an email if
    interested. Thanks!

  6. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.

    I think that you could do with a few pics to drive the message home a little bit, but
    other than that, this is fantastic blog. An excellent read.
    I will certainly be back.

  7. Sling tv coupons and promo codes for november 2018
    Attractive component of content. I just stumbled upon your site and in accession capital
    to claim that I acquire actually loved account your blog posts.
    Any way I’ll be subscribing for your augment or even I fulfillment you get entry
    to persistently rapidly. Sling tv coupons and promo codes for november 2018

Leave a Reply

Your email address will not be published. Required fields are marked *