Promoting things online with a small budget is hard.
Trust me, I’ve researched it.
And researched it and researched it and researched it.
Try Googling “How to promote something for free” and you will get thousands of results. But if you read a sampling, the advice is all the same: Create a website, promote on Facebook, start a blog, and make YouTube videos.
But you know what?
Zero + zero + zero + zero = zero.
By that I mean that creating something with zero following to promote something with zero following results in zero following.
Let me be more specific. Say you’re like me and you’ve created a TV show. Great! You’ve also got it on a decent network like we’ve done for “Yesterland Waltz.” Great! So I ask the Internet, “Internet, how do I promote my TV show?” Invariably the Internet will say something along the lines of, “Create a website for your show!”
OK, so I stand up a nice website. Now what? The website has no views, so it’s not promoting my show.
So I ask the Internet, “Internet, how do I promote a website?” and the Internet responds, “Promote it on Facebook!”
OK, so I create a page for my TV show and link it to my website. I then post links to the website on the Facebook page. But guess what? My Facebook page has zero views, so no one is finding my website, which means my website isn’t helping my TV show. Now what?
Back to the Internet. “Internet, how do I promote a Facebook page?”
Start a blog!
Which is what I’ve done and am doing now.
But I don’t have a lot of readers.
So my blog isn’t promoting my Facebook page, which isn’t promoting my website, which isn’t promoting my TV show.
Create YouTube videos!
OK, so I create some spiffy YouTube videos that get — you guessed it! — zero views. Why do they get zero views? Because no one knows about my YouTube channel.
“Internet, how do I promote a YouTube channel?”
Wait for it…
Create a website!